In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
Dallas Morning News, TX - 20 hours ago
Regional marketing largely shifts decisions on advertising, special deals and even some incentives from Ford Motor Co. headquarters in Dearborn, Mich., ...
Scotsman, United Kingdom - Jul 25, 2008
An American-born marketing man with an impressive career spanning semiconductor chips, high-speed telecommunication routers and networks as well as venture ...
PR Web (press release), WA - 15 hours ago
We then use our experience in user interface development and database programming, coupled with online marketing and search engine placement, to implement ...
Marketing Week
Forbes, NY - Jul 25, 2008
PARIS (Thomson Financial) - Publicis Groupe said the CEO of its Specialized Agencies and Marketing Services (SAMS) division, John Farrell, has resigned, ...
John Farrell Resigns as President & CEO of Publicis Groupe SAMS ... FOXBusiness
Farrell, CEO of Publicis' SAMS, to Exit Adweek
John Farrell quits Publicis Groupe Marketing Week
all 21 news articles
InformationWeek, NY - Jul 25, 2008
These are not limits born of technical reasons, but simply put there by the marketing department to convince one group or the other to pony up more money ...
Oklahoma State Athletics, United States - Jul 25, 2008
STILLWATER -– Oklahoma State University announced today that it has named Learfield Sports its exclusive athletics marketing partner for the Cowboys and ...
Cowboys make Learfield exlusive marketing partner with 10-year deal NewsOK.com (subscription)
all 2 news articles
FOXBusiness - Jul 25, 2008
Established in 2001, Kinesis' core services include strategic, creative and tactical implementation of branding, marketing, and internal/external/corporate ...
OS News - 3 hours ago
Who doesn't do that though? Apple's ad campeigns are made to make you feel smarter and cooler then your neighbours, hell, firefox 3 claims to give you a ...
Wall Street Journal
Wall Street Journal - 18 hours ago
After service in the Navy, he became expert at advertising and perfected his marketing chops at Body Contour by using local disc jockeys, ...
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Ebooks, Scripts,
Websites, and more... As we study the demographic regional variations for small service... Read More Coupons have proven themselves to be highly effective sales tools... Read More What does an old Russian joke have... Read More Even if you never place a cold call, you still... Read More As a business owner, you know how valuable being good... Read More Guerrilla Marketing is using time, energy and imagination to market... Read More The biggest crime in small businesses today goes unnoticed by... Read More I have been working on a direct mail campaign for... Read More Why give freebies?We have all seen freebies at trade shows... Read More Differentiation, niche marketing, and positioning. These and other related business... Read More Too many business owners believe that marketing their business means... Read More Telemarketing has its place in the marketing arsenal. But telespammers... Read More No claim is made that the steps outlined would be... Read More In direct mail lore, there's a rule stating that you... Read More Marketing planning must be really difficult and complex, otherwise why... Read More An important part of planning your business is to know... Read More A provocation for the coming year, decade, century or millennium.By... Read More What is a Joint Venture? A joint venture is an... Read More I spend a lot of my time reading books and... Read More "?A powerful agent is the right word?" --Mark TwainAnd what... Read More To capture a larger market share and be viable, sustainable... Read More More and more companies seem to be looking for new... Read More If you've been in the copywriting realm for very long... Read More What's a promotional freebie? A promotional freebie is something you... Read More Marketing is a vital aspect of a business' operations. It... Read More
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Data Map Charting for Mobile Businesses
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Becoming The Obvious Choice In A Sea Of Competition
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Let It Ring
The Beginners Mail Order Business Guide
Measuring the Return on Your Direct Mail Investment
Marketing Planning Made Simple - Another Small Business Power Tool
Who Is Your Market and Where Are They?
A Successful Solution: 10 Things to Consider
Joint Venture Marketing: What and Why
The Real Marketing Genius
How to Add Warmth, Color & Texture to Your Advertisements
Unique Selling Proposition - Your Competitive Advantage!
Mobile Marketing a New Age Strategy
Features vs. Benefits vs. End Results
Promotional Freebies
Your Marketing Plan - Prerequisite to Success
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Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To... Read More
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There are many psychological reasons why people will buy from... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer... Read More
Marketing Lessons From TV?s The Apprentice
Can we actually learn a marketing lesson from reality TV?... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can... Read More
What Your Customers Want
Your customers don't know what they want. And to assume... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
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