Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.

There is a common misconception when it comes to the quantity of emails in your email list. A lot of business owners think that the key to running successful email campaigns is to send their emails out to thousands and thousands of email addresses and this is commonly achieved through the purchase of large databases. This way of thinking about email marketing is wrong and will only result in discouragement and campaign failure.

When you purchase email lists from companies, you can never be too sure how they acquired these email addresses in the first place. Often, large databases of email addresses have been collected in ways that are misleading to the users providing their email addresses. This means that the individuals to whom you are sending your email are not sincerely interested in what you have to say. You also risk being labeled a "spammer", because spam is essentially what you'd be sending- unwanted email.

Though this is a very straight forward concept, this is still one of the most challenging aspects of email marketing campaigns. We realize that building your own email list from scratch can be an intimidating task, but if you start doing it regularly you will be shocked with the number of targeted email addresses you will collect in a short period of time.

Start sending emails to people who are actually interested in what your organization has to say. Concentrate your marketing efforts on targeted email lists and you will notice a huge increase in your open rates and sales. Email marketing definitely works- you just have to do it the right way.

Michelle Lehoux

In The News:

Top Korean Bank Taps Teradata for Customer Relationship Management
MarketWatch - 7 hours ago
This results in peak marketing productivity and return on investment, optimizing communication through the customer's preferred channels such as email, ...

Another Research Team Chooses Zrinity Email Systems After ...
PR Web (press release), WA - 3 hours ago
Jango began searching for an on-premise, business-class email marketing and delivery system through the email blogs and Google searching. ...

Enhance Your Email Marketing Response
Smart Biz - Sep 5, 2008
If you are an email marketer who is doing traditional "batch and blast" email marketing, now’sa good time to start segmenting and sending triggered emails. ...

Leading Online Retailer 'The Parent Company' Centralizes Email ...
MarketWatch - Sep 3, 2008
Forrester's in-depth study details the financial benefits that The Parent Company is receiving by centralizing its email marketing for eToys, ...

FREE TELECLASS SEPTEMBER 25 TEACHES SMALL BUSINESSES AND NOT-FOR ...
24-7PressRelease.com (press release) - 19 hours ago
In today's difficult economy, email marketing helps them do so while protecting, and even growing, their bottom line. A free one-hour telephone seminar ...

LeadPro Email Marketing Adds Partner Friendly Features to Automate ...
PR-USA.net (press release), Bulgaria - Sep 5, 2008
LeadPro Email Marketing and Lead management service adds several partner friendly features in order to automate routine email marketing operations carried ...

Email marketing 'can help develop customer relationships'
Business Strata - Business News, UK - Sep 5, 2008
Email marketing is one way firms can develop their relationships with exiting customers, one expert has asserted. Making his comments in the American ...
Advice offered on using email to retain customers Digital Response Media
all 2 news articles

Integrated Marketing System Includes Email Marketing, Online ...
PR Web (press release), WA - Sep 5, 2008
Igenti-market is the only system that integrates the three principal aspects of online marketing into one system. The system includes email marketing, ...

Email Marketing Project Manager
nPost.com - Sep 5, 2008
Zillow.com is looking for an enthusiastic project manager who can make our email program a leader in the industry. This position is a 4 month contract role. ...

Expert: Use email marketing to nurture current customers
Digital Response Media, UK - Sep 4, 2008
Writing for the American Chronicle, Fred Waters, co-founder of the Local Online Marketing Association, identified email marketing as a key channel for ...
Don't neglect existing customers in internet marketing strategy Business Feet
all 2 news articles
email marketing - Google News


Ebooks, Scripts, Websites, and more...

Adsense websites

The Power of a Referral Script

The key to the success of e-commerce is in the... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

How to Make Your Email Smile

Technology has a tendency to be impersonal and unfriendly -... Read More

Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More