20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:

Times Online
The death of the book, yet again
Financial Times, UK - Sep 5, 2008
It comes with 100 classics loaded for free, and more books can be bought through Waterstone’s newly launched eBook scheme. You have to do this through a ...
What's the story with ... e-books? The Herald
Ebook readers: it’sa war story Times Online
Stuart Kelly: From Great Expectations comes Neverending Story Scotland on Sunday
guardian.co.uk - Crosscutall 9 news articles

BusinessWeek
E-books don't furnish a room
Independent, UK - Sep 4, 2008
Nobody seems to feel neutrally about the e-book. The debate is about to get even more personal. Sony's eReader went on sale at Waterstone's yesterday. ...
One-Stop eServices for Perseus Clients Publishers Lunch Deluxe
all 9 news articles

guardian.co.uk
Happy Ending For E-book?
Sky News, UK - Sep 3, 2008
A new electronic gadget is being launched that could change the way we read books forever. Ebook: Will it shake up the book market? ...
Sony’s Electronic Book Reader Gives A Glimpse Of Tomorrow's ... TopNews
They still haven't cracked the ebook guardian.co.uk
A library at your fingertips Times Online
The Press Association - Sky Newsall 14 news articles

E-books via the internet
Jakarta Post, Indonesia - Sep 4, 2008
Hereby, I would like to request President SBY rethink his new policy on electronic books via the internet for students of primary to senior high schools. ...

e-books take weight of learning off the shoulders of students
Irish Times, Ireland - Sep 3, 2008
First year students Megan Toland and Theresa Andrews at Caritas College demonstrate the e-book. A GROUP of 18 secondary school pupils yesterday became the ...

A New Prospect For Novel Entrepreneurs!
Live-PR.com (Pressemitteilung), Austria - 2 hours ago
Resell Rights Revenue offers an all-embracing collection of high quality e-Books with resell rights. All of their e-Books that they sell are the latest ...

Words & ideas for the week of Sept. 7
Los Angeles Times, CA - 10 hours ago
Robert E. Relyea The veteran of over half a century in the film industry will present and sign his new book, "Not So Quiet on the Set: My Life in Movies ...

Reading Profit Into E-Book Move
Financial Post, Canada - Sep 2, 2008
Canadian retailers, such as Indigo Books &Music Inc., sell audiobooks on their Web sites and in their retail stores, but Mr. Neville does not see them as ...

E-Books & Electronic Publishing Drive Growth in the World ...
PR Web (press release), WA - Sep 2, 2008
Internet, e-books, electronic editing, and emergence of online subscription business models have all irreversibly changed the publishing landscape. ...

The Bookseller (subscription)
Waterstone's e-books open for business
The Bookseller (subscription), UK - Sep 4, 2008
Waterstone's e-book store opened for business today (4th September), with around 7000 titles available from its website as e-books, including titles from ...
e books - Google News


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