Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?

Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.

Adult education is big business. In the new century, "change" is a hot topic and learning is no longer confined to traditional degree programs. As people want to grow their careers and enrich their lives, specialized programs have evolved to reach this market.

Some teaching venues require at least a master's degree. Others allow you to share your unique skills, from designing brochures to tarot reading. Temple University's continuing education program has offered a half-day class taught by a cleaning lady. The subject? Speed cleaning. If a target market exists for your business or if you have knowledge that people can use on the job, chances are a target market exists for you in the world of adult education.

By entering this world, you can demonstrate your skills to a receptive audience, meet some terrific people, learn more than you expected and even have some fun. Teaching requires more than a good speaking voice and a knowledge-filled brain. Every minute you are in the classroom, you are marketing yourself to your students. You must keep students involved for up to eight hours. Since the average adult attention span is about fifteen minutes, you have to design exercises, activities and questions. You have to deal with the unexpected. Students will arrive late, ask off-the-wall questions and challenge your expertise. Occasionally, students will be rude, insulting or even abusive.

Most people who teach find themselves exhausted after even a short class, yet also exhilarated. Teaching can be a high when everything goes well. The secret of successful part-time teaching is to identify your purpose in teaching and fine-tune your skills to your target market.

You want to reach students who are also potential customers. If a school features astrology and visualization, your course on finding the lowest mortgage rate won't fit, unless you suggest people consult the stars to meet their financial goals.

People who have added teaching to their promotional toolkit report finding success and fun along the way. One public relations consultant gets forty percent of her clients from adult education classes. A writer has developed a secondstream of income and a never-ending source of ideas. The opportunities are available to everyone, everywhere.

Want to learn more? Read Cathy Goodwin's ebook, published by intellectua.com: How to get started teaching in adult ed programs. For more information, contact Cath.

About The Author

Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.

"Ten secrets of mastering a major life change" mailto:subscribe@cathygoodwin.com

Contact: cathy@cathygoodwin.com 505-534-4294

In The News:


MintCopy Inc. Launches Copywriting Services - Enabling Business ...
PR Leap (press release), CA - Sep 6, 2008
COM) MintCopy Inc., a global network of expert copywriters has announced the launch of its copywriting services to help organizations and businesses meet ...

Search Engine Journal

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting
Search Engine Journal - Sep 4, 2008
Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should ...

Copywriting Summit Targets Writers Seeking Higher-Paying Business ...
Emediawire (press release), WA - Sep 2, 2008
Copywriting Summit 2008 dates announced -- will feature leading copywriters on how to break into the lucrative copywriting arena. Features Michael Stelzner ...

Keyword Density in Copywriting: The Important Aspect of SEO
Promotion World (press release), CA - Sep 4, 2008
by Amber Smith Before venturing into the issue of what the ideal keyword density should be, let us understand the exact meaning of keyword and keyword ...

Titan launches copywriting contest for massive billboard
Brand Republic, UK - Sep 1, 2008
by Anne Cassidy Campaign 01-Sep-08, 16:15 LONDON - Titan Outdoor is launching what it terms "the biggest copywriting competition in the world" to promote ...
Creatives urged to think big by Titan Outdoor How Do
all 2 news articles

Tips for helping your Copywriting Business
3x24 - Your Newspaper and News Magazine, Germany - Aug 29, 2008
by Ray Edwards Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not ...

Online Marketers Seek Performance Boosts at Online Market World
MarketWatch - Sep 3, 2008
... become a necessity to take the guess work out of such things as site design, advertising campaigns, email campaigns, copywriting, and graphic design. ...

Vocational Copywriting
3x24 - Your Newspaper and News Magazine, Germany - Aug 27, 2008
by Ray Edwards Copywriting as a trade carries with it a great number of benefits. A copywriter will earn more than the average salary in the United States. ...

American Chronicle

Wood Stoves & Home Improvement
American Chronicle, CA - Sep 5, 2008
AJ Vanderhorst owns Words w/ Verve, a freelance copywriting business. He grew up reading compulsively and writing numerous articles and stories. ...

Rates for Copywriting
3x24 - Your Newspaper and News Magazine, Germany - Aug 26, 2008
by Ray Edwards If you’re an employed copywriter, you can make a little or a lot of money depending on your skill level and how well you advertise yourself. ...
copywriting - Google News


Ebooks, Scripts, Websites, and more...

Adsense websites

How To Write Powerful Headlines

I want to tell you how I go about writing... Read More

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on... Read More

Want a Sticky Site That Sells? Forget Content!

An interesting debate is currently raging among copywriters, web designers... Read More

10 Tips for Tech-Writers

Tech-writing is a tricky business. It's not a very high... Read More

Why Is FREE The Most Powerful Marketing Word You Can Use?

As the famous cowboy Will Rogers once said, "Even if... Read More

Does Your Copy Look Fake To the Search Engines?

From the early days of search engine optimization, keywords and... Read More

How To Write Headlines That Get Attention

No doubt, the headline is the most important part of... Read More

Website Promotion: 10 Secret Motivational Triggers That Make People Buy

Unless you know the secret motivational secrets that make people... Read More

How To Be Creative

Network marketing is an art as much as it is... Read More

Top 10 Ways For Copywriters To Overcome Writers Block

We all know that words have the power to persuade,... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing... Read More

How You Can Proofread Your Own Work

Putting out a high quality product is a given these... Read More

How To Find Editing Services Online

Quality is what you need. What you don't have is... Read More

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not... Read More

Steps to a Writing an Effective Press Releases

Want to get the most media attention and spotlight for... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips... Read More

Getting Paid for Your Articles

If you've been writing web articles to help promote your... Read More

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities... Read More

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough... Read More

Copywriting: Engage Prospects By Involving Their Senses

Imagine a bland, colorless existence. Where food had no taste,... Read More

Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but... Read More

Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!

Lets start with copyright infringement.It is easily explained as copying... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance... Read More

How To Write An Effective Ad

A letter or postcard allows you to "talk" one-on-one to... Read More

How To Find Freelance Jobs - Writing About Food

Did you know that jobs writing about food are available?... Read More