11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:


Content Axis Creates A Global Mark With Dynamic And Premium ...
Free press releases (press release), UK - Jul 24, 2008
Combating the prevailing tough competition in the online copywriting business, Content Axis comes under the category of most reliable copywriting companies’ ...

Announcing Copywriting Tips Blog Exclusively for Consultants and ...
PR Web (press release), WA - Jul 22, 2008
Stacey Mathis Copywriting, the coach and consultant copywriter, recently launched a blog offering copywriting and marketing tips and other industry ...

SEO copywriting tips from Jill Whalen of High Rankings
Search Engine Watch - Jul 22, 2008
And six-and-a-half-years later, I’m still quoting her SEO copywriting advice in the “Introduction to Search Engine Marketing” sessions at SES conferences ...

Data Analyst
Bizcommunity.com, South Africa - Jul 25, 2008
Status Staffing Solutions is a Cape Town-based recruitment company with an excellent track record of continued successful placements. ...

Vega Open Day
Bizcommunity.com, South Africa - Jul 25, 2008
... Brand Communications where learners can develop their skills and knowledge in the areas of copywriting, visual communication or multimedia design. ...

Project Leader Copywriting
Oneworld, Netherlands - Jul 18, 2008
The department is responsible for six projects: Public Relations, Advertising, Publicity Stunt, Copywriting, Online Media and Website. ...

Houston Copywriter Launches New Website
PR-USA.net (press release), Bulgaria - Jul 22, 2008
Eric Brantner unveils a new website to promote his new line of business copywriting services. July 23, 2008—Eric Brantner, a Houston copywriter, ...

Freelance UK

Tweaking your way to copywriting hell
Freelance UK, UK - Jul 15, 2008
Definition of tweak: “I read a book on copywriting over the weekend and wrote my own copy. It sucks. I desperately need your help, but I’m too cheap to pay ...

Leap to the top with new in-house web copywriting service from ...
Response Source (press release), UK - Jul 15, 2008
From today, Leapfrogg is offering customers the use of another great search marketing service: In-house web copywriting. Leapfrogg works to ensure your ...

The Copywriting Institute Announces New Media Marketing Package ...
PR-CANADA.net (press release), Montenegro - Jul 11, 2008
The Copywriting Institute, a training and resources company for copywriters, announced the launch of their New Media Marketing Package. ...
copywriting - Google News
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Hooks, Lines & Sinkers

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Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Copywriting: Engage Prospects By Involving Their Senses

Imagine a bland, colorless existence. Where food had no taste,... Read More

How To Get Started With A Career In Copywriting

Careers in copywriting are booming. Could it be that the... Read More