Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
National Post, Canada - 16 hours ago
To counteract those brand challenges, Obama's handlers organized a tour abroad that has been successful in making him look presidential. ...
Reuters India, India - 15 hours ago
The trust factor - a celebrity's ability to appear believable or authentic when pitching a brand - was also noted as a strong motivator to get individuals ...
Sify
PC World - Jul 24, 2008
The change will happen along with a streamlining of the branding, said Microsoft CEO Steve Ballmer, in response to a question from an analyst during the ...
Microsoft: Stodgy or Innovative? It's All About Perception PC World
all 649 news articles
Times Online, UK - 2 hours ago
This is the headquarters of Saffron, which is the sort of name you might expect a branding company to have, and the team is led by the man who may well have ...
Expel the Blairites, now guardian.co.uk
all 2 news articles
The Open Press (press release) - 26 minutes ago
(OPEN PRESS) San Jose, July 26, 2008 – Impact Auto Media the automotive internet marketing company offers comprehensive internet reputation management ...
Branding Strategy Insider, FL - 19 hours ago
BRAND AID:An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Order Brad's Best-Seller Here. ...
Broadcast Newsroom, CA - 21 hours ago
The spot extends PBS' award-winning "Be more" brand campaign. "Be more" illustrates how PBS invites all Americans, from every walk of life, to explore new ...
Times Online
Reuters UK, UK - Jul 25, 2008
LONDON (Reuters) - Cornish pasty makers in Cornwall moved a step closer to securing branding and marketing rights for the traditional snack after the ...
Cornish pastiche facing curbs as pasties win backing to be on ... Times Online
Ministry backs pasty fight Western Morning News
all 13 news articles
Lancashire Telegraph, UK - Jul 24, 2008
Creative Lynx was appointed last year to come up with a new ‘brand’ for Blackburn. It was given £60000 to find out how best to market the town. ...
Economic Times, India - Jul 21, 2008
It is a generally held wrong belief that branding is only for the big boys of industry and that SMEs are better off focussing on product and pricing. ...
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Ebooks, Scripts,
Websites, and more... You wouldn't skip letterhead when sending out a sales letter... Read More Successful Guru marketers have a secret weapon that they use... Read More If you own a web-based business, you're probably aware of... Read More What about me? Are you asking yourself this question? If... Read More Every small business needs it, but not many have it.... Read More Sometimes the best inspiration comes from hearing about the deconstruction... Read More SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More Small business owners learn many lessons the hard way -... Read More What's in a brand name? Everything! Think of these brands:... Read More The quality of your logo can mean the difference between... Read More Develop an effective benefit message and you're well on your... Read More Branding your comapny should be the first thing a company... Read More Branding is an application of appropriate marketing techniques in the... Read More Sometimes, new entrepreneurs are in such a rush to get... Read More Large corporations spend lavish amounts seeking names for their products... Read More Acquiring another corporation usually means that the acquiring company's name... Read More I was chatting with a couple of friends, all of... Read More So you've decided to go for it-you're ready to choose... Read More Branding has been defined, explained and examined extensively. There are... Read More Over regulation of our free markets is stifling our growth... Read More Q: How important is the name of a business? Should... Read More Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More When you're all alone in the privacy of your home... Read More Try to avoid backing up whenever possible. Occasionally some one... Read More One of the prime motivating factors in the purchase decision... Read More
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Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
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Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Effective Public Relations Essential for Personal Branding
Move over pop star "Posh Spice" Adams and English soccer... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept... Read More
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy,... Read More
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work... Read More
7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them)... Read More
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of... Read More
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you... Read More
Types of Logos
There are three basic types of logos: text, symbol, and... Read More
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors,... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero"... Read More
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you... Read More
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized... Read More
The Face of Your Business, Part I
When we initially started our businesses, we had to decide... Read More
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