Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

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Navigating the Amazon Sales Ranking

First, the disclaimers: Since the algorithm Amazon uses to generate... Read More

The Lecture Experience: Part I

During the past year or so, I have done nearly... Read More

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought... Read More

How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Sell Your Book with Pennies

Imagine you share a huge penny... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling... Read More

Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever

If Random House pulls up to your house with a... Read More

Book Promotion Myth -- The Best Place to Sell Books is a Bookstore

When authors think of their audience buying books they think... Read More

How To Get The Most From Your Free eBooks Marketing Campaign

First, your ebook needs to have an attractive title. The... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

8 Easy Online Ways to Market Your Book For Free

Marketing your book whether you went the POD, e-book, or... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

The Perfect Book and Where to Find It!

If I was asked to describe the perfect book, one... Read More

How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all,... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Book Signing: Fun and Profit for Writers and Readers

Have you ever walked into a bookstore when an author... Read More

Why Write Articles to Promote your Book?

Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More

Increase Book Sales: When a Sale Is No Longer Just a Sale

Do you have books sitting in your garage that you... Read More