Popup Killers - Not just killing that Popup but also your Revenue!

With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage.

Companies use Popup killers as a marketing tool for
frustrated webusers - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer. While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,
(which is how some Popup killers work), then you wil get the
gist!

With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Javascript functions, having a user visit your site with a
Popup killer enabled could kill more than that annoying
Popup.

It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like. It won't work!

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk). We
delivered 1,000 visits to the site where the application
process was a javascript function. We had 1 application.

We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it. We have a 10
fold increase in applications.

The only on-page changes were the Apply button links and we
drove the visits via PPC spend.

** What can you do?

It maybe time you looked at the major links on your site to
your product sale pages on affiliate links. If they are
running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.

You can always change them back if you need to but consider
the potential revenue option.

It certainly has worked for us!

Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

In The News:

New Online Casino Affiliate Program Offers 40% Rev Share
Online Casino Sphere, Canada - 22 hours ago
By Lance Burkhart on September 5, 2008 COSTA RICA -- A new online casino affiliate program has burst onto the scene offering publishers 40% revenue sharing. ...

Kenya Revenue Authority to tax wireless telephone services
NetworkWorld.com, MA - Sep 5, 2008
By Rebecca Wanjiku , IDG News Service , 09/05/2008 The Kenya Revenue Authority (KRA) has introduced a 10 percent excise duty on wireless telephone services, ...

EVS reports record second quarter and summer order book; Revenue + ...
FOXBusiness - Sep 3, 2008
EVS 47,20% affiliate XDC is pioneering Digital Cinema Logistics and Play-out and operates between the movies distributors and exhibitors. ...

Diversify your affiliate income - a handy tool for FREE ...
BigNews.biz (press release), MA - Aug 30, 2008
Display Banner places banners from a number of affiliates on your website, with their motto of helping website owners to diversify their affiliate revenue. ...

Ottawa caved in to big tobacco, says ex-official
Canada.com, Canada - Sep 5, 2008
The federal government, however, in 2003 charged eight former executives at RJR Macdonald (now called JTI Macdonald) and an affiliate called Northern Brands ...

Fortune Affiliates first to be awarded new eCOGRA 'Affiliate Trust ...
Casino City Times, MA - Sep 4, 2008
Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, and that they have controls in place to accurately ...

txtNation Launches New Affiliate Scheme
PR-Inside.com (Pressemitteilung), Austria - Sep 3, 2008
... the affiliate menu with a list of ways to invite people will be clearly marked, making this an easy painless way of potentially generating extra revenue ...

eBay sues business partners over alleged cookie stuffing
Register, UK - Sep 4, 2008
The site owners, or affiliates, are only paid, though, when someone clicks on the advert and takes a revenue generating action on eBay within a certain ...

AsiaTiv Affiliate Program Expands Sales Tracking Duration to One Year
PR-USA.net (press release), Bulgaria - Sep 4, 2008
... AsiaTiv has expanded the duration of the tracking cookies to one year so affiliates can now enjoy even more benefit and higher revenue. ...

.2Network Appoints Senior VP, Chief Revenue Officer
World Screen News, NY - Sep 2, 2008
Morehouse will be responsible for securing the revenues of the network and overseeing the distribution of the affiliate’s revenue share. ...
affiliate revenue - Google News


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