Cant Find Any ClickBank Super Affiliates? Grow Your Own!

Affiliate marketing has become extremely popular, and ClickBank offers a large and growing network of affiliates to tap into, but only a tiny percentage of them know how to make the most of their web traffic. Countless studies have demonstrated the huge benefits of proper pre-selling, but most affiliates do little more than display their merchant's banner ads.

Unfortunately, the cause of this problem lies with the merchants. Affiliate relationships are often treated as little more than risk-free advertising, with the affiliate providing the space and the merchant providing the ad to fill it. What is lacking in this approach is any attempt to leverage the affiliate's unique relationship with her niche community.

Even some of the largest online merchants, who spend huge sums setting up the infrastructure for their affiliate programs, do nothing to coach or motivate their affiliates. Nor do they provide any of the basic materials necessary to optimize the quality of referrals.

But, by treating affiliates as a valued marketing resource instead of a risk-free ad service, you can achieve astonishing results. This means investing effort in helping your affiliates.

The most fundamental way to prime your affiliates for effective pre-selling is by producing a support pack that leads them in the right direction and makes the process as simple and effortless as possible.

Of course, the pack should contain all the staple advertising tools, like banners, classified ads, headlines and a variety of short and long descriptions for search engines and classified listings. But it should also include content that your affiliates can use to extend the value of their websites or distribute in their newsletters.

This content should include templates for infomercials, product reviews and endorsements (ready for customization) as well as articles, interviews and case studies (to be reproduced verbatim).

A typical product review is a mix of facts and opinions. Although you may not wish to dictate the opinions of your affiliates, you can make it easy for them to write their own personalized reviews, by setting out all the most important facts in a brief article that they can customize with their own impressions. The most effective product reviews explain exactly how and why the author uses the product, with a big emphasis on benefits. Again, you can help out here, using template paragraphs that your affiliates can tailor to describe their own experiences. The more work you do for your affiliates, the easier you make it for them to present your product in the most favorable light.

This brings us to the important issue of product ownership. The best way for an affiliate to write a credible product review is from personal experience. In other words, she should own and use the product before offering an opinion on its suitability.

So, as a merchant, it should be among your priorities to encourage your affiliates to own the products they promote. One way to do this is to allow them to buy your products using their own affiliate link. Some merchants are wary of this approach, fearing that it leads to commission theft and encourages buyers to sign up as affiliates purely to obtain a discount.

The alternative is to restrict the membership of your affiliate program to existing customers, forcing them to buy your product if they want to participate in its promotion. A number of very successful ClickBank merchants adopt this policy, although it should be noted that it carries the risk of seriously diminishing your affiliate recruitment rate.

A final - somewhat drastic - step is to offer your product free to registered affiliates, thus encouraging them to become familiar with it and properly endorse it. Of course, you would need to employ this tactic discreetly, or you run the risk of being overrun by freebie seekers.

If the thought of giving your product away free is too intimidating, consider making the offer conditional on a tacit commitment by your affiliates to participate in your coaching program. In other words, you get the chance to interact directly with the affiliate, mentoring her in her quest to deliver high-quality targeted prospects to your sales page. This kind of one-to-one relationship with affiliates can be extremely time-consuming at the outset, but as each affiliate tunes in to the most effective pre-selling tactics, she becomes self-sufficient and low-maintenance. And little by little you build a marketing SWAT team that delivers immediate results whenever you launch a new product.

About The Author

Copyright © Tim Coulter. All rights reserved.

Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.

He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.

http://www.clickbankrevealed.com/

---

Ebooks, Scripts, Websites, and more...

Adsense websites

5 Magical Steps For Creating A Profitably Potent Affiliate Program!

There are a few reasons why your affiliate program isn't... Read More

Why Start An Affiliate Program?

As any business owner knows advertising can be a very... Read More

Choosing a Niche Market to Promote ? Affiliate Marketing

I think it truly goes without saying that there are... Read More

Sell Affiliate Product? Lets Change The Odds

An affiliate is simply an individual or business who signs... Read More

How to Easily Increase Your Affiliate Commissions in Two Days or Less?

Clearly, the people benefiting the most from affiliate programs are... Read More

Are Your Affiliate Programs Eating Away Your Money And Time

So many times I have heard this. So many examples... Read More

Three Critical Affiliate Marketing Tips For Higher Commissions!

Affiliate marketing is quickly becoming a very specialized form of... Read More

Higher Commission Is Not Always Better

I have seen it a million times, especially from newer... Read More

10 Hot Ways To Sell Your Products Like Crazy

1. Turn your ad copy into a story or article.... Read More

Why Super Affiliates Succeed

Ever wonder why the super affiliates are raking it in... Read More

Affiliate Marketing ? The Comparison Model

The value of an affiliate is nil in a customer's... Read More

Selling Merchandise On Your Website

If you take away poker, dating, and naked ladies, custom... Read More

Affiliate Alternative; Google Adsense

The Rise and Fall of Affiliate ProgramsAffiliate programs were once... Read More

Internet Affiliate Marketing 101 - Its All About Relationships

So you've found the perfect affiliate program, you've signed up... Read More

Common Decency......Lets Keep it Alive!

I recently had an experience with one of the affiliate... Read More

How to Grow Your Affiliate Marketing Business

Affiliate marketing is a large business in the internet today... Read More

Affiliate Programs

Are you having trouble creating new product offerings from scratch?... Read More

Ebook Review: The Super Affiliate Handbook

Rosalind Gardner's 270 page ebook "The Super Affiliate Handbook" is... Read More

Affiliate Program Intro

What is an affiliate program? Everyone who surfs the web... Read More

What Was I Thinking

I often wonder what I was thinking by joining an... Read More

How Affiliates Can Have Their Own Radio Show...

Before we start, I want to ask you one simple... Read More

Affiliate Marketing - Make Big Bucks Through Your Internet Home Business

Affiliate marketing has become a booming industry thanks to the... Read More

Affiliate Program Marketing: 10 Significant Sharp Ways To Increase Your Affiliate Commissions

Millions of people sign up for affiliate programs, but have... Read More

Affiliating Correctly - Only Work With the Winners

You need to do a bit of research on which... Read More

Promoting Affiliate Programs through Personal Recommendations

Publishing articles online is a highly effective way to increase... Read More