How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in your advertising is the word Free.

But, you may well ask? how can I make a profit giving my products and services away without charging for them?

Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!

Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many years to come.

For instance, let's imagine your average client returns for a beauty treatment 8 times a year? and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you'll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy? you'd just be sitting on your butt anyway!)

So effectively the $7 investment could have just made you $512 in profit.

And how easy is it to give away a free manicure?

Or for other industries?

·A free car service
·A free dancing lesson
·A free consultation
·A free ice cream
·A free report of some sort

The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce.

Why does it work so well?

Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser? or their mechanic.

But when they get an opportunity to trial a product or service for FREE ? there's something irresistible and risk free about it, isn't there?

A word of warning though. Make sure you offer the best possible service? otherwise people will not come back, and you'll get a bad name very quickly.

And of course, where possible, make sure you collect a database? and measure your results.

What could you offer for FREE? Write down a few ideas now? and start implementing this stuff.

It could have an almost overnight effect on your sales.

Scott Bywater
Copywriting That SELLS
Level 12 / 418a Elizabeth Street
Surry Hills, NSW, Australia
1300 88 21 91 / + 61 2 9282 6445

Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www.copywritingthatsells.com.au

---

Ebooks, Scripts, Websites, and more...

Adsense websites

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More